Learning Objects: ADPR: Introduction to Passport from Euromonitor

Repository of Marquette created digital learning objects.

Introduction to Passport from Euromonitor

Provides an explanation of what is in the database, what you can use it for and how to search it most effectively and efficiently by using the example of researching the possibility of launching a new shampoo.

DIRECT LINK: https://youtu.be/MFk7I-tbc1c