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Finding the ad agency associated with an ad, brand, product or company is sometimes easy, but not always!
Here are some of the variables involved:
|Consumer product / service||B2B product / service|
|Public company||Private company|
|Large company / brand||Smaller company / brand|
|Agency that works for company||Agency that created specific ad|
The categories Easier and Harder are general guidelines only; when you have a mix of these variables, then things get interesting!
In any case, the easy starting point is Redbooks.com, linked immediately below. But don't forget to search in the trade journal databases, too ... especially if you're looking for older information. Next, some problems you may encounter:
Here are a few journals which regularly report when there is a new contract signed between a company and an ad agency: you'll also find occasional articles in many others.
To do a more systematic, thorough search, use the trade journal databases.
Some of these databases also contain more than just trade journal articles, some scholarly, some popular, even some newswires. But their strength is in their coverage of the trades.
Here are some tips for searching for information about ad agencies: