In This Guide:

Why background?

Background sources (encyclopedias, dictionaries, handbooks, etc.) provide well established summary and factual information. Useful for:

basic concepts and established viewpoints
historical context and relationships to other topics
specialized terms and definitions
data, facts, formulas

Advertising & Public Relations: Encyclopedias ...

Encyclopedias

The Advertising Age Encyclopedia of Advertising by John McDonough; Karen Egolf
Call Number: Ref HF 5803 .A38 2003

Publication Date: 2015

Check MARQCAT for print availability.
A good, three-volume encyclopedia for the subject. Includes articles written by Marquette faculty ...
A Companion to Media Studies by Angharad N. Valdivia (Editor)
Call Number: Online only

Publication Date: 2003

VPN required for off-campus access.
Unlimited simultaneous user license.
Encyclopedia of Major Marketing Strategies by Matthew Miskelly (project editor)
Call Number: Ref HF 5837 .E53 2000

Publication Date: 2000-2019

Check MARQCAT for print availability.
A continuation of the Encyclopedia of Major Marketing Campaigns, this four-volume set profiles major campaigns: discusses campaign's historical context, target market, competition, marketing strategy, and outcome. Volumes 2-4 are online; volume one is print only.
Encyclopedia of Public Relations by Robert L. Heath, ed.
Call Number: Ref HD 59 .E48 2005

Check MARQCAT for print availability.
A very good, two-volume set.
International Encyclopedia of the Social Sciences
Call Number: Electronic Resource - 2008 edition

Although this encyclopedia covers a broad range of subjects, it does include articles relevant to ADPR. And it's online ...
The Routledge Companion to Public Relations by Donnalyn Pompper; Katie R. Place; C. Kay Weaver (Editors)
Call Number: Online only

Publication Date: 2022

Unlimited simultaneous user license.
The Routledge Handbook of Nonprofit Communication by Gisela Gonçalves; Evandro Oliveira (Editors)
Call Number: Online only

Publication Date: 2022

Unlimited simultaneous user license.

Dictionaries

Advertising Media A to Z: the definitive resource for media planning, buying and research by Jim Suramanek
Call Number: Ref HF 5826.5 .S848 2004
Corporate Communication from A to Z: an encyclopedia for public relations and marketing professionals by Patricia T. Whalen
Call Number: Ref HD 30.3 .W493 2005

Directories for companies

Winmo from List Partners, Inc
If above link does not work when on campus on wireless, use this link
Database of directory-type information on both advertising agencies and companies which advertise. Has media and channel spending data
NOT included in subscription: AdBeat, Creative, WinmoEdge, or WinmoTalk

Redbooks.com was acquired by Winmo in May 2018; their two products were merged in July 2019. Formerly the print publications Standard Directory of Advertising Agencies and Standard Directory of Advertisers.

O'Dwyer's Directory of Public Relations Firms
Call Number: Raynor Reference HM 263 .O37

Publication Date: 2020

Sorry, print only on this one; check the MARQCAT record for availability.
The O'Dwyers website offers some information and search capabilities though ...

Directories for media

Bacon's Magazine Directory
Call Number: Raynor Reference PN 4784.P8 B38
Bacon's Newspaper Directory
Call Number: Raynor Reference PN 4784.P8 B381
Bacon's Radio Directory
Call Number: Raynor Reference HE 8664 .B33
Bacon's TV/cable Directory
Call Number: Raynor Reference HE 8700.8 .B33
Bowker's News Media Directory
Call Number: Raynor Reference Z 6951 .W65
Broadcasting & Cable Yearbook
Call Number: Raynor Reference HE 8689 .B7723
Gale Directory of Publications and Broadcast Media
Call Number: Raynor Reference Desk PN 4867 .A97
Television & Cable Factbook
Call Number: Raynor Ref TK 6540 .T453
Willing's Press Guide
Call Number: Raynor Ref Z 6956.E5 W5

"A Guide to the press of the United Kingdom and to the principal publications of Europe, U.S.A., and the Gulf States."