Advertising & Public Relations: Encyclopedias ...

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Why background?

Background sources  (encyclopedias, dictionaries, handbooks, etc.) provide well established summary and factual information. Useful for:

  • basic concepts and established viewpoints
  • historical context and relationships to other topics
  • specialized terms and definitions
  • data, facts, formulas

Encyclopedias

Dictionaries

Directories for companies

Directories for media