Advertising & Public Relations: About the advertising industry

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Structure of the industry

Here are some resources that give you an overview of an industry which has become very complex.

Directories

Use the directories below to get a feel for how the industry is organized, especially Redbooks.com. 

The Ad Age Data Center (via the Ad Age on Campus program) provides some "family tree" reports that are very helpful.  Look under Company Profiles and Family Trees".