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Valerie Beech:

  • Strategic Communication
  • Advertising
  • Corporate Communication
  • Public Relations

Elisa Coghlan: 

  • Communication Studies
  • Digital Media
  • Journalism

About this guide

This guide was written for Dr. Xu's Spring and Fall 2022 course.  The guide helps you complete the first homework assignment.

Details about the assignment

(From Dr. Xu's assignment description and rubric.)

  • Answers the question: “Does A affect (or lead to, influence, a verb as you deem appropriate) B?”
  • Uses existing research to build a strong yet concise argument about why your research is important and why people should care about it.
  • Supports every claim with empirical evidence.
  • Presents a research question that is clear, specific, objective, and significant.

What is empirical research?

Empirical: a very short definition from the 3rd edition of the Dictionary of Pschology:

"Derived from observation or experiment rather than speculation or theory." 

In practice, empirical research is published in scholarly articles.  These articles usually have the following sections, though the headings can vary:

  –  A statement of the question studied
  –  An introduction/overview of the topic (sometimes called a literature review)
  –  A description of the methodology used to study the question
  –  A section describing the results
  –  A discussion of the implications of the results
  –  A list of references

Below is a short video (3:45) describing these articles, and showing what to look for.

Finding the articles:

Go to the Article Search page for databases and tips!

Online reference collection

Start with this online collection of (mostly) reference books.  Subject-specific encyclopedias, handbooks, companions, etc.

Sample encyclopedia articles

Below are sample encyclopedia articles which may be relevant to the topics assigned.

Go to the Subject Encyclopedias page for more.

Off campus access methods (authentication)

Brief description of 3 authentication methods:

  1. New Library Login (OpenAthens):  Many library resources use this method for logging in; requires no setup. When prompted, select "Marquette University Libraries (AZURE)" and then sign in using your Marquette email/password.  
  2. Library Login (legacy version):  This method is quick and requires no setup.  Just login before clicking on library database links or when prompted to do so. A few library databases will not work with it. 
  3. VPN (virtual private network): The VPN requires you to download an app onto both your cell phone and your computer. A few library databases require it for off-campus access. Outline of the steps required for the VPN:
    • Register for Duo Mobile if you haven't already (see "detailed VPN instructions" linked just below).
    • Download Duo Mobile app onto your cell phone. Allow push notifications for it.
    • Download GlobalProtect app onto your computer. Complete GlobalProtect setup on your computer.
    • Find detailed VPN instructions from ITS here.