This page has links to just get you started. Read more about them if this is the first time you've used this type of data.
Here's a video intro, which takes 5 minutes to watch. The 'Introduction - text' box below has mostly the same introductory content. The video also includes a brief demo of GfK MRI University Reporter.
Consumer survey datasets are huge surveys of consumers conducted by several major market research companies, which are not aimed at any one client. Basically, 'one-size-tries-to-fit-all' market research ...
MRI-Simmons' National Consumer Study
This is usually the larger and more detailed survey. The MRI-Simmons Insights software allows you to set up and create crosstabs as you please ... crosstab software is a very flexible and powerful software, but can require some time to learn.