ADVE 4100 - Media Planning: Home

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About this guide

This guide was written for Dave Wilcox's Media Planning classes.

Off campus access methods (authentication)

Brief description of 3 authentication methods:

  1. New Library Login (OpenAthens):  Many library resources use this method for logging in; requires no setup. When prompted, select "Marquette University Libraries (AZURE)" and then sign in using your Marquette email/password.  
  2. Library Login (legacy version):  This method is quick and requires no setup.  Just login before clicking on library database links or when prompted to do so. A few library databases will not work with it. 
  3. VPN (virtual private network): The VPN requires you to download an app onto both your cell phone and your computer. A few library databases require it for off-campus access. Outline of the steps required for the VPN:
    • Register for Duo Mobile if you haven't already (see "detailed VPN instructions" linked just below).
    • Download Duo Mobile app onto your cell phone. Allow push notifications for it.
    • Download GlobalProtect app onto your computer. Complete GlobalProtect setup on your computer.
    • Find detailed VPN instructions from ITS here.

Books about media planning

A subject search in Marqcat, the online catalog, for advertising media planning should be helpful.  Most will be located in Memorial Library on the fourth floor, upper level.

Here are two examples:

About media planning

You may need to know more about the process of media planning and media buying overall.  The sites below will help you with learning about these processes.

Secondary market / industry research

Below are some secondary market research sources relevant to Palermo's and frozen pizza in general.