ADVE 4100 - Media Planning: Home

Need Help?

Ask us!


Report access issues here →

About this guide

This guide was written for Dave Wilcox's Media Planning classes.

Off campus access methods (authentication)

Brief description of 3 authentication methods:

  1. New Library Login (OpenAthens):  Many library resources use this method for logging in; requires no setup. When prompted, select "Marquette University Libraries (AZURE)" and then sign in using your Marquette email/password.  
  2. Library Login (legacy version):  This method is quick and requires no setup.  Just login before clicking on library database links or when prompted to do so. A few library databases will not work with it. 
  3. VPN (virtual private network): The VPN requires you to download an app on both your mobile device and your computer. A few library databases require it for off-campus access. Outline of the steps required for the VPN:
    1. Follow these setup instructions for the free Microsoft Authenticator app.
    2. Download the free FortiClient VPN on your computer using instructions for Windows setup or macOS setup.

Books about media planning

A subject search in the Raynor Library system, for "advertising media planning" should be helpful.  Most will be located in the Lemonis Center (Memorial Library) on the fourth floor, upper level.

Here are two examples:

About media planning

You may need to know more about the process of media planning and media buying overall.  The sites below will help you with learning about these processes.

Secondary market / industry research

Below are some secondary market research sources relevant to Palermo's and frozen pizza in general.