ADVE 4100 - Media Planning: Home

About this guide

This guide was written for Dave Wilcox's fall 2020 Media Planning class.

Off campus access methods (authentication)

  • Library Login:  This method (a proxy server) is quick and easy, and requires no setup.  But a few databases will not work with it, and it is less reliable when there is heavy internet traffic or a slow connection.
  • VPN (virtual private network): The VPN requires you to download an app onto both your cell phone and your computer.  It is much more reliable during times of heavy internet traffic, and is well worth the necessary setup time. Outline of the steps required for the VPN:
    1. Find detailed VPN instructions here.
    2. Email ITS ( to ask for "the VPN registration invitation email".
    3. When you receive that email invitation, register for Duo Mobile.
    4. Download the Duo Mobile app onto your cell phone. Make sure you allow push notifications for it.
    5. Download the GlobalProtect app onto your computer.

Although the detailed instructions page refers you to Information Technology Services for help, at the Raynor Information Desk we can also help with some parts of the process.  Give us a call at (414) 288-7556.

Books about media planning

A subject search in Marqcat, the online catalog, for advertising media planning should be helpful.  Most will be located in Memorial Library on the fourth floor, upper level.

Here are two examples:

About media planning

You may need to know more about the process of media planning and media buying overall.  The sites below will help you with learning about these processes.

Secondary market / industry research

Below are some secondary market research sources relevant to Palermo's and frozen pizza in general.