This guide was written for Dave Wilcox's fall 2020 Media Planning class.
Although the detailed instructions page refers you to Information Technology Services for help, at the Raynor Information Desk we can also help with some parts of the process. Give us a call at (414) 288-7556.
A subject search in Marqcat, the online catalog, for advertising media planning should be helpful. Most will be located in Memorial Library on the fourth floor, upper level.
Here are two examples:
You may need to know more about the process of media planning and media buying overall. The sites below will help you with learning about these processes.
Below are some secondary market research sources relevant to Palermo's and frozen pizza in general.