This guide was written for Dave Wilcox's Media Planning classes.

• Library Login:  This method (a proxy server) is quick and easy, and requires no setup.  Just login before clicking on library links to databases. But a few databases will not work with it, and it is less reliable when there is heavy internet traffic or a slow connection.
• VPN (virtual private network): The VPN requires you to download an app onto both your cell phone and your computer.  It is much more reliable during times of heavy internet traffic, and is well worth the necessary setup time. Outline of the steps required for the VPN:
  1. Find detailed VPN instructions from ITS here. Click on "How do I start using GlobalProtect VPN and Duo?"
  2. Register for Duo Mobile. Two ways to do that: via an email from ITS (helpdesk@marquette.edu; you can email and ask for "the VPN registration invitation email"); or if off-campus, via Office365.
  3. Download the Duo Mobile app onto your cell phone. Allow push notifications for it.
  4. Download the GlobalProtect app onto your computer.
  5. Complete GlobalProtect setup on your computer. (See step 3 instructions under "How do I start Using GlobalProtect VPN and Duo?") 

Although the detailed instructions page refers you to Information Technology Services for help, at the Raynor Information Desk we can also help with some parts of the process.  Give us a call at (414) 288-7556.

A subject search in Marqcat, the online catalog, for advertising media planning should be helpful.  Most will be located in Memorial Library on the fourth floor, upper level.

Here are two examples:

You may need to know more about the process of media planning and media buying overall.  The sites below will help you with learning about these processes.

Below are some secondary market research sources relevant to Palermo's and frozen pizza in general.