This guide was written for Dave Wilcox's Media Planning classes.
A subject search in Marqcat, the online catalog, for advertising media planning should be helpful. Most will be located in Memorial Library on the fourth floor, upper level.
Here are two examples:
You may need to know more about the process of media planning and media buying overall. The sites below will help you with learning about these processes.
Below are some secondary market research sources relevant to Palermo's and frozen pizza in general.