Platform /
|
GfK MRI University Reporter (new) |
MRI+, Mediamark Reporter (old); MEMRI† |
Simmons OneView |
Composition* label: |
% Detail | % Down | Vertical % |
Coverage* label: |
% Target | % Across | Horizontal % |
* See brief definitions of these concepts in The Media Handbook by Katz
(Go to page 279 if the link screws up!).
† MEMRI is GfK MRI's professional analysis software interface.
Below is a link to a Powerpoint presentation which:
– Provides a brief introduction to navigating the GfK MRI University Reporter interface.
– Explains how to interpret the numbers in the crosstab reports (index, composition, coverage).
➤ Although the screen shots are from GfK MRI, how to interpret the data applies also to Simmons OneView.
Below are three embedded videos about the datasets, and how to use the data. You can also watch them as playlist in Youtube.