SWOT = Strengths, Weaknesses, Opportunities, and Threats.
Easy: SWOT reports are easily available in two databases:
– Business Insights - Essentials has reports from Global Data.
– Business Source Premier has reports from MarketLine.
Harder: Refinitiv Workspace also has SWOT reports in its After Market Research collection (aka AMR or Investext), but they can be harder to get to.
SWOT analysis comes from the literature and discipline of strategic management, and is concerned with planning for the future of the firm. So while investment analyst reports almost always cover public companies only, SWOT reports will sometimes also cover large private companies. For more about strategic analysis and planning (for which SWOT is but one tool), read this entry on strategic planning tools in The Encyclopedia of Management.