This page has links to just get you started. Read more about them if this is the first time you've used this type of data.
Here's a video intro, which takes 5 minutes to watch. The 'What are they?!' box below has much the same introductory content if you prefer text. The video also has a short demo of GfK MRI University Reporter.
Consumer survey datasets are huge surveys of consumers conducted by several major market research companies, which are not aimed at any one client. Basically, 'one-size-tries-to-fit-all' market research ... Here's some basic information about them:
Types of variables collected:
Who uses/buys these datasets?
MRI-Simmons' National Consumer Study
This is usually the larger and more detailed survey. The MRI-Simmons Insights software allows you to set up and create crosstabs as you please ... crosstab software is a very flexible and powerful software, but can require some time to learn.