Formerly Standard Rate & Data Service. We subscribe to these modules:
– Business Publication Media
– Consumer Magazine Media
– Local Media by DMA
– Newspaper Media
– Radio Media
– TV & Cable Media
– Claritas Segmentation & Market Solutions (formerly Local Market Audience Analyst; Lifestyle Market Analyst)
An annual guide to publications and broadcasting stations in the United States and Canada.
Click here for Marqcat record: http://libus.csd.mu.edu/record=b1455764~S1
Earlier eds. in Memorial Library General Collection.