Database of directory information for print and broadcast media; demographic market segmentation information for metro areas and counties (Claritas 360 module). Short video about the Claritas 360 module.
Formerly Standard Rate & Data Service. We subscribe to these modules:
– Consumer Magazine Media
– Local Media by DMA
– Newspaper Media
– Radio Media
– TV & Cable Media
– Claritas 360 (formerly Claritas Segmentation & Market Solutions; and before that, Local Market Audience Analyst; Lifestyle Market Analyst)