The following databases provide the strongest coverage of scholarly journals in the fields of advertising and public relations. However, they include more than just scholarly articles: you'll also find articles from some trade, news, and popular magazines.
Use these databases especially when you're researching issues or theories.
Scholarly articles usually ...
In addition to articles that get published in traditional journals, economists write 'working papers'. These are documents created for the purpose of furthering discussion on the topic, rather than as authoritative texts. Often they will end up later as formally published articles, incorporating revisions or corrections that ensue from reactions to the working paper version.
Use these databases when you want the latest scholarly thought or developments on an issue or country.
Working papers usually ...
Some of these databases also contain more than just trade journal articles, some scholarly, some popular, even some newswires. But their strength is in their coverage of the trades.
Use these databases when you're researching specific agencies, companies or industries. In other words, use them for background or current events information.
Trade journal articles usually ...
Here's a short video showing how Find it @ MU works. (About 4 minutes long.)
Two common ways to find out if the Libraries have access to the articles you need:
Click on in the article citation. Another window / tab opens with two possible options:
The MARQCAT record will indicate what years we have in print and/or online, providing call number locations for the print and links to the e-journal. Once at the e-journal, navigate to the volume, issue and page that you need.
Didn't find the article/journal using Find it @MU or MARQCAT? Request the article through Interlibrary Loan (ILL) by clicking on the link at the bottom of the Find it @MU window or tab. Learn more about ILL here.
Ever wonder why the full-text isn't there? Watch this short video about the Business of Information.