This guide will help you in finding resources for international market information. Use the tabs above to find specific types of resources (articles, books, etc.). If you need any help check out the help links to contact a librarian by IM, email or phone.
Below are my top pick databases for getting started:
Market Research: exploration of the size, characteristics, and potential of a market to find out, before developing any new product or service, what people want and need ...
The subject of marketing can encompass a lot ... product development, production & distribution, advertising, customer relations and more. The focus for this guide is on market research as defined above, and especially looking at international markets. Below are some other dictionary and encyclopedia articles which will hopefully explain more.