MANA 3001 - O'Neill: Home

About this guide

This guide was written for Dr. Bonnie O'Neill's MANA 3001 course, which works on the X-Culture projects.

Below are sample resources to use for researching each industry / country.  They are organized by the names of the client companies.

Immediately below are several databases to use for all the X-Culture projects.  And these are databases to which I cannot create durable links to specific content or reports:  you will have to learn about them, how to search in them, what are their limitations and strengths.

Off campus access methods (authentication)

  • Library Login:  This method (a proxy server) is quick and easy, and requires no setup.  But a few databases will not work with it, and it is less reliable when there is heavy internet traffic or a slow connection.
  • VPN (virtual private network): The VPN requires you to download an app onto both your cell phone and your computer.  It is much more reliable during times of heavy internet traffic, and is well worth the necessary setup time. Outline of the steps required for the VPN:
    1. Find detailed VPN instructions here.
    2. Email ITS ( to ask for "the VPN registration invitation email".
    3. When you receive that email invitation, register for Duo Mobile.
    4. Download the Duo Mobile app onto your cell phone. Make sure you allow push notifications for it.
    5. Download the GlobalProtect app onto your computer.

Although the detailed instructions page refers you to Information Technology Services for help, at the Raynor Information Desk we can also help with some parts of the process.  Give us a call at (414) 288-7556.

Market research databases

Here are some general guidelines for using these databases:

  • Passport:  has great international coverage. 
    1. Industry coverage: its greatest strength is in consumer packaged goods, but it does cover other industries such travel and tourism.  It has industry information relevant to:  GetOut! Events, Vingt Huit ...
    2. Country economic and social indicator data:  use Passport to pull and compare statistics on the countries (e.g. population, education, income, consumption expenditures; business environment data) that you're evaluating and considering recommending.
  • IBISWorld:  coverage is primarily for the US, and uses the NAICS code as its organizing principle. However, it has very granular coverage of industries; it will help to explain the industry supply chain, even if you are more interested in other countries. 
  • Thomson One's Research / Investext module: some instructions with screenshots are available here.  In addition to those instructions, add "marketline industry profiles" in the Contributor field.  Or, simply send me an email request to meet and I'll walk you through the steps required.  Please include a few dates/times that are convenient for you! 

Capti! and Onemoreday

Both Capti! and Onemoreday fall into the intersection between assistive technology and educational technology (EdTech), and there is not a huge amount of market research "out there".  At least not that we already have access to!  Below are a few websites, blogs, etc., that the library instructional designer recommends for following, and searching on. 


For Onemoreday, since it is an app, I would also recommend trying IDC. (Nothing in it for Capti though: I confirmed that with our account rep!)  Phrases to search:  "time management", "online calendar".

Here are a couple of journals that are relevant.

Finally, here are a few market research reports that are somewhat relevant to Capti, perhaps only tangentially, but definitely NOT completely on target!


Use IBISWorld and IDC.

The resources below obviously focus mostly on drones, not the education of drone operators.  But some of these will allow you to gauge the size of the potential market for your client!

To find more about training or education programs/services, try keyword searching in trade journals such as Rotor & Wing; use the database ABI-Inform Collection. Here's a possible search strategy:

Search strategy in ABI-Inform Collection database

GetOut! Events

Event planning and management ...

Use Passport's travel module. 

In addition, IBISWorld has a couple of reports that could be useful, but their focus is exclusively on the US.  Look for these two reports: Party and event planners in the US; Trade show and conference planning in the US.

Good Earth Oils

This is a harder one!  There are MarketLine reports, but not via the easier source, only via Thomson One's Investext.  Either ask me for help, or try the instructions available here (Note the additional instruction: add "marketline indsutry profiles" to the Contributor field). Titles to look for:

  • Cereal crops (Global, Europe, China, Asia-Pacific, United States)
  • Fats & Oils (Global, Asia-Pacific, North America, and more; note that these reports all date from June 2018)

There is also some good data available in Passport, although little prose analysis. Use both the menu search and the keyword search, as they retrieve different results.

  • Words to use in the menu:  fats and oils.
  • Keywords to search on:  organic oil.

UNC-Greensboro, MS in International Business

This may be harder; I did not find any market research per se that is directly relevant to international business Masters' programs.  Below are a variety of things, including two trade magazines to browse and search in, a ranking list, a source for US education statistics.


All about skin care!  Be sure to use Passport especially, for its international coverage.  Below are a couple of MarketLine reports.

X-Culture Kids

For X-Culture Kids, they are aiming more at teenagers, which means that they will most likely have to go through intermediary organizations such as schools.  Other possibilities include youth organizations such as:  Junior Achievement, Model United Nations or Global Classroom.

  • IBISWorld has a report titled "After-school program providers".  Look also at NAICS code 51121e ("Video Game Software Publishing in the US").


According to the NAICS code, resume writing falls into the larger category of document preparation services!  That's NAICS code 56141 ...

IBISWorld has a report on this larger industry, and will give you some context at least for the US. 

IDC has some reports on document services worldwide, which though much broader than resume services, at least could provide some context.

Below is a link to an older (2016 I'm afraid) First Research report on a related industry.