This guide was written for Dr. Bonnie O'Neill's MANA 3001 course, which works on the X-Culture projects.
Below are sample resources to use for researching each industry / country. They are organized by the names of the client companies.
Immediately below are several databases to use for all the X-Culture projects. And these are databases to which I cannot create durable links to specific content or reports: you will have to learn about them, how to search in them, what are their limitations and strengths.
Although the detailed instructions page refers you to Information Technology Services for help, at the Raynor Information Desk we can also help with some parts of the process. Give us a call at (414) 288-7556.
Here are some general guidelines for using these databases:
For overviews of the industries that ASI works in already (medical, aerospace, etc.) but within specific countries or regions, search in the Fitch Solutions reports (accessible from the Industry Profiles page).
EdTech is a jargon word that describes technology that intersects with, or supports, education. CapSource Education, Differ.chat and X-Culture Academy all fall into this category, at least to some extent.
Below are some generic industry profiles for related technologies. But to find more relevant sources, you will need to try using IDC, which provides market research on all things tech. I also recommend searching in ABI/Inform Collection.
X-Culture Academy, they are aiming more at teenagers, which means that they will most likely have to go through intermediary organizations such as schools. Other possible intermediaries include youth organizations such as:
Note: IBISWorld has a report titled "After-school program providers". Look also at NAICS code 51121e ("Video Game Software Publishing in the US").
Differ.chat: look for reports on social media overall, not just in the educational setting. They will give you a better sense of the issues confronting any new social media.
Use Passport! Look for the broader sectors including handbags, purses, and luggage for context.
Use Passport! Lots of stuff there ...
Look for the country reports titled "Traditional Toys & Games in [country name]".
Use IDC! An example report from them is linked below.
Use ABI-Inform Collection to find trade articles. In addition to searching on the word 'blockchain', also search on the phrase NFT, or 'non-fungible token'.
Use Passport: it has a section on travel.
Be aware that the ADA (Americans with Disabilities Act of 1990) has made the US a leader in many things related to disability. I'm including a few links which are exclusively US oriented simply because they give an overview of terminology or issues.
Search in ABI/Inform Collection for current news on this specialized industry.
When searching in the trade magazine databases, remember to use both spellings, stairlift and stair lift, and also various broader terms. Here are a few examples:
|– mobility equipment||– mobility aids|
|– assistive device||– lifting and handling equipment|
|– assistive technology|
Below are a couple useful items I found either directly in Business Insights Essentials, or from a reference in it.