This guide was written for Dr. Bonnie O'Neill's MANA 3001 course, which works on the X-Culture projects.
Below are sample resources to use for researching each industry / country. They are organized by the names of the client companies.
Immediately below are several databases to use for all the X-Culture projects. And these are databases to which I cannot create durable links to specific content or reports: you will have to learn about them, how to search in them, what are their limitations and strengths.
Although the detailed instructions page refers you to Information Technology Services for help, at the Raynor Information Desk we can also help with some parts of the process. Give us a call at (414) 288-7556.
Here are some general guidelines for using these databases:
Both Capti! and Onemoreday fall into the intersection between assistive technology and educational technology (EdTech), and there is not a huge amount of market research "out there". At least not that we already have access to! Below are a few websites, blogs, etc., that the library instructional designer recommends for following, and searching on.
For Onemoreday, since it is an app, I would also recommend trying IDC. (Nothing in it for Capti though: I confirmed that with our account rep!) Phrases to search: "time management", "online calendar".
Here are a couple of journals that are relevant.
Finally, here are a few market research reports that are somewhat relevant to Capti, perhaps only tangentially, but definitely NOT completely on target!
Use IBISWorld and IDC.
The resources below obviously focus mostly on drones, not the education of drone operators. But some of these will allow you to gauge the size of the potential market for your client!
To find more about training or education programs/services, try keyword searching in trade journals such as Rotor & Wing; use the database ABI-Inform Collection. Here's a possible search strategy:
Event planning and management ...
Use Passport's travel module.
In addition, IBISWorld has a couple of reports that could be useful, but their focus is exclusively on the US. Look for these two reports: Party and event planners in the US; Trade show and conference planning in the US.
This is a harder one! There are MarketLine reports, but not via the easier source, only via Thomson One's Investext. Either ask me for help, or try the instructions available here (Note the additional instruction: add "marketline indsutry profiles" to the Contributor field). Titles to look for:
There is also some good data available in Passport, although little prose analysis. Use both the menu search and the keyword search, as they retrieve different results.
This may be harder; I did not find any market research per se that is directly relevant to international business Masters' programs. Below are a variety of things, including two trade magazines to browse and search in, a ranking list, a source for US education statistics.
All about skin care! Be sure to use Passport especially, for its international coverage. Below are a couple of MarketLine reports.
For X-Culture Kids, they are aiming more at teenagers, which means that they will most likely have to go through intermediary organizations such as schools. Other possibilities include youth organizations such as: Junior Achievement, Model United Nations or Global Classroom.
According to the NAICS code, resume writing falls into the larger category of document preparation services! That's NAICS code 56141 ...
IBISWorld has a report on this larger industry, and will give you some context at least for the US.
IDC has some reports on document services worldwide, which though much broader than resume services, at least could provide some context.
Below is a link to an older (2016 I'm afraid) First Research report on a related industry.