This guide was written for Dr. Bonnie O'Neill's MANA 3001 course, which works on the X-Culture projects.
Below are sample resources to use for researching each industry / country. They are organized by the names of the client companies.
Immediately below are several databases to use for all the X-Culture projects. And these are databases to which I cannot create durable links to specific content or reports: you will have to learn about them, how to search in them, what are their limitations and strengths.
Although the detailed instructions page refers you to Information Technology Services for help, at the Raynor Information Desk we can also help with some parts of the process. Give us a call at (414) 288-7556.
Here are some general guidelines for using these databases:
Below are links to 3 MarketLine reports on Confectionery: there are more for other countries/regions! On the Industry Profiles page, you'll find a link to get to the other MarketLine content.
Be sure to use Passport, looking both for market research on wine in the regions of interest, but also looking at specialty tourism.
Use IBISWorld and IDC.
The resources below obviously focus mostly on drones, not the education of drone operators. But some of these will allow you to gauge the size of the potential market for your client!
To find more about training or education programs/services, try keyword searching in trade journals such as Rotor & Wing; use the database ABI-Inform Collection. Here's a possible search strategy:
Event planning and management for the virtual world ...
IBISWorld has a couple of reports that could be useful, but their focus is exclusively on the US. Look for these reports:
– Video Conferencing Software Developers in the US
– Party and event planners in the US
– Trade show and conference planning in the US.
Use IDC, but be warned that it will take some time to sift through the content to find what is useful. Use the Tech Buyer filter.
I've linked to a global MarketLine report on hot drinks below. There are many more relevant MarketLine reports focusing on individual countries, too.
Use Passport too: it has a category heading for 'hot drinks', which leads to country reports and lots of data.
Use Passport for its coverage of the travel industry.
Use IBISWorld to find a specialized report on Ski & Snowboard Resorts in the US.
Use Passport: the phrase "edible oils" retrieves many country reports and lots of data!
For X-Culture Kids, they are aiming more at teenagers, which means that they will most likely have to go through intermediary organizations such as schools. Other possibilities include youth organizations such as: Junior Achievement, Model United Nations or Global Classroom.
According to the NAICS code, resume writing falls into the larger category of document preparation services! That's NAICS code 56141 ...
IBISWorld has a report on this larger industry, and will give you some context at least for the US.
IDC has some reports on document services worldwide, which though much broader than resume services, at least could provide some context.
Below is a link to an older (2016 I'm afraid) First Research report on a related industry.