This guide is for Dr. Till's fall 2021 course, MARK 4931, Applied Marketing Consulting.
Although the detailed instructions page refers you to Information Technology Services for help, at the Raynor Information Desk we can also help with some parts of the process. Give us a call at (414) 288-7556.
Industry reports, or profiles, are written and published by many different market research companies. There is no one best source! These market research companies may focus on ...
– Specific industry sectors (packaged consumer goods vs. manufacturing vs. technology)
– Specific geographic regions (continents vs. countries vs. counties!)
– Consumers vs. B2B
The Marquette Raynor Library has access to market research from a variety of sources. For your project, start with the two below. In addition, see the reports already pulled out for you on the Client Industries page.