MARK 4931 - Applied Marketing Consulting: Home

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About this guide

This guide is for Dr. Till's fall 2021 course, MARK 4931, Applied Marketing Consulting. 

Off campus access methods (authentication)

  • Library Login:  This method (a proxy server) is quick and easy, and requires no setup.  But a few databases will not work with it, and it is less reliable when there is heavy internet traffic or a slow connection.
  • VPN (virtual private network): The VPN requires you to download an app onto both your cell phone and your computer.  It is much more reliable during times of heavy internet traffic, and is well worth the necessary setup time. Outline of the steps required for the VPN:
    1. Find detailed VPN instructions here. Once there, click on "How do I start using GlobalProtect VPN and Duo?"
    2. Register for Duo Mobile. Two ways to do that: via an email from ITS (; you can email and ask for "the VPN registration invitation email"); or if off-campus, via Office365.
    3. Download the Duo Mobile app onto your cell phone. Allow push notifications for it.
    4. Download the GlobalProtect app onto your computer.
    5. Complete GlobalProtect setup on your computer. (See step 3 instructions under "How do I start Using GlobalProtect VPN and Duo?"

Although the detailed instructions page refers you to Information Technology Services for help, at the Raynor Information Desk we can also help with some parts of the process.  Give us a call at (414) 288-7556.

Sources for industry reports

Industry reports, or profiles, are written and published by many different market research companies.  There is no one best source!  These market research companies may focus on ...

  –  Specific industry sectors (packaged consumer goods vs. manufacturing vs. technology)
  –  Specific geographic regions (continents vs. countries vs. counties!)
  –  Consumers vs. B2B

The Marquette Raynor Library has access to market research from a variety of sources.  For your project, start with the two below. In addition, see the reports already pulled out for you on the Client Industries page.