MARK 4931 - Applied Marketing Consulting: Home

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About this guide

This guide is for Dr. Till's fall 2021 course, MARK 4931, Applied Marketing Consulting. 

Off campus access methods (authentication)

Brief description of 3 authentication methods:

  1. New Library Login (OpenAthens):  Many library resources use this method for logging in; requires no setup. When prompted, select "Marquette University Libraries (AZURE)" and then sign in using your Marquette email/password.  
  2. Library Login (legacy version):  This method is quick and requires no setup.  Just login before clicking on library database links or when prompted to do so. A few library databases will not work with it. 
  3. VPN (virtual private network): The VPN requires you to download an app onto both your cell phone and your computer. A few library databases require it for off-campus access. Outline of the steps required for the VPN:
    • Register for Duo Mobile if you haven't already (see "detailed VPN instructions" linked just below).
    • Download Duo Mobile app onto your cell phone. Allow push notifications for it.
    • Download GlobalProtect app onto your computer. Complete GlobalProtect setup on your computer.
    • Find detailed VPN instructions from ITS here.

Sources for industry reports

Industry reports, or profiles, are written and published by many different market research companies.  There is no one best source!  These market research companies may focus on ...

  –  Specific industry sectors (packaged consumer goods vs. manufacturing vs. technology)
  –  Specific geographic regions (continents vs. countries vs. counties!)
  –  Consumers vs. B2B

The Marquette Raynor Library has access to market research from a variety of sources.  For your project, start with the two below. In addition, see the reports already pulled out for you on the Client Industries page.