The links in the product sections on this page are to give you an introduction to your product, and no more. Some of the links come from the databases, resources linked in the Industry Information section. There is a lot more information on them out there!
1. Industry reports are often organized by NAICS codes or SIC codes, or refer to them.
2. Finding the industry codes for a specific company: probably the easiest database to use is ...
Variables or factors that affect all companies in a given industry, and over which the individual company may have little control ...
Look at industry profile reports for these. In "economic-speak", these are often called "driver variables" ... Below are two quick and easy sources for industry profiles. There are links to more industry profile reports here.
About Passport GMID: I cannot create direct links to individual reports within it, but it has a lot of very useful content! Look especially for the Category Briefing reports.
Just for fun, read this short entry about the word 'toilet'!