This guide was prepared for the spring 2020 ADVE 4997 course with Dave Wilcox.

Use this guide as a starting point to get to the resources discussed in class.  The industry reports linked below should give some context for the client's industry.

Below are some secondary market research sources relevant to Palermo's and frozen pizza in general.  These are items I can link to directly.  Be sure to look also at Passport and IBISWorld in the market research databases box below.

For these two databases, I cannot create links directly to the relevant materials: you will have to go into the databases and search!

Passport is a major market research database, well worth spending time in.  "Ready meals" is the category where you'll find frozen pizza ...

Be aware that a keyword search on "frozen pizza" will only get you material from 2014!  You really must use the category menus ...

IBISWorld has a report titled "Frozen Pizza Production in the US"! Just search for frozen pizza ...