ADVE 4997 - Ad Campaigns: Home

Spring 2020 Advertising Campaigns class
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About this guide

This guide was prepared for the spring 2021 ADVE 4997 course with Dave Wilcox.

Use this guide as a starting point to get to the resources discussed in class.  The industry reports linked below should give some context for the client's industry.

Secondary research

Notice that this product is sometimes called a "standby generator" as well as a home or residential backup generator.

News and trade articles

I'm also including here a few news and/or trade articles about backup generators.  These can provide a sense of what are the issues that interest consumers.

Databases to use to find more: