This course guide is for the fall 2020 ADVE 3000 courses, Ad Research and Account Planning, taught by Jean Grow.
And for stats on Millennials, try the ebook and other resources immediately below ...
Although the detailed instructions page refers you to Information Technology Services for help, at the Raynor Information Desk we can also help with some parts of the process. Give us a call at (414) 288-7556.
A major archive of public opinion polling data is the Roper Center for Public Opinion Research at Cornell University. Here are some specific polls to look for:
– MTV/AP-NORC Youth Political Pulse Survey
– NBC News, Black Youth Project Poll
Although these polls are from 2017-2018, they target the youth demographic.
Here are some websites and articles where you can learn about youth and the 2020 election.
This topic will be more difficult as you have to determine if an initiative is BY or FOR the college/university student community! Incorporating that relationship into a search strategy is just difficult, and will require more skimming of results.