Provides in-depth coverage of business conditions, trends, corporate strategies & tactics, management techniques, competitive and product information, plus a variety of other topics. Full text provided for 7,000+ publications. Mostly 1971 to present.
Includes: ABI/Inform Dateline, ABI/Inform Global, and ABI/Inform Trade & Industry.
WARC is an online portal for advertising. It includes trade publications, case studies, best practice, evidence and insights from the world's leading brands.
Scholarly journal titles:
– Forum for Advertising Research
– International Journal of Advertising
– International Journal of Market Research
– International Journal of Mobile Marketing
– Journal of Advertising History
Information (comprehensive) about all 3 authentication methods; has screenshots.
– Authentication is required for off-campus use of library databases by the database vendors.
– A few databases only work with the VPN.
– Includes FAQs about OpenAthens.
Brief description of 3 authentication methods:
New Library Login (OpenAthens): Many library resources use this method for logging in; requires no setup. When prompted, select "Marquette University Libraries (AZURE)" and then sign in using your Marquette email/password.
Library Login(legacy version): This method is quick and requires no setup. Just login before clicking on library database links or when prompted to do so. A few library databases will not work with it.
VPN (virtual private network): The VPN requires you to download an app on both your mobile device and your computer. A few library databases require it for off-campus access. Outline of the steps required for the VPN: