ADVE 3000 - Ad Research and Account Planning: Home

About this guide

This course guide is for the fall 2020 ADVE 3000 courses, Ad Research and Account Planning, taught by Jean Grow. 

And for stats on Millennials, try the ebook and other resources immediately below ...

Off campus access methods (authentication)

  • Library Login:  This method (a proxy server) is quick and easy, and requires no setup.  But a few databases will not work with it, and it is less reliable when there is heavy internet traffic or a slow connection.
  • VPN (virtual private network): The VPN requires you to download an app onto both your cell phone and your computer.  It is much more reliable during times of heavy internet traffic, and is well worth the necessary setup time. Outline of the steps required for the VPN:
    1. Find detailed VPN instructions here. Once there, click on "How do I start using GlobalProtect VPN and Duo?"
    2. Register for Duo Mobile. Two ways to do that: via an email from ITS (helpdesk@marquette.edu; you can email and ask for "the VPN registration invitation email"); or via Office365.
    3. Download the Duo Mobile app onto your cell phone. Make sure you allow push notifications for it.
    4. Download the GlobalProtect app onto your computer.

Although the detailed instructions page refers you to Information Technology Services for help, at the Raynor Information Desk we can also help with some parts of the process.  Give us a call at (414) 288-7556.

Polling data

A major archive of public opinion polling data is the Roper Center for Public Opinion Research at Cornell University.  Here are some specific polls to look for:

   –   MTV/AP-NORC Youth Political Pulse Survey
   –   NBC News, Black Youth Project Poll

Although these polls are from 2017-2018, they target the youth demographic.

2020 election and youth

Get out the college vote!

This topic will be more difficult as you have to determine if an initiative is BY or FOR the college/university student community!  Incorporating that relationship into a search strategy is just difficult, and will require more skimming of results.

In Milwaukee and Wisconsin:

National initiatives, and in other states: