ADVE 3000 - Consumer Insight and Brand Strategy: Home

Need Help?

Ask us!

Report access issues here →

Subject Librarian

Valerie Beech

Email Me

Contact:

414.288.1998

Subjects: Accounting, Advertising, Business, Career Research, Citation Searching, Communication, Economics, Finance, French, German, Languages, Literatures and Cultures, Linguistics, Management, Marketing, Public Relations, Social Innovation/Entrepreneurship, Spanish, Strategic Communication

About this guide

This course guide is for the spring 2023 ADVE 3000 courses, Consumer Insight and Brand Strategy, taught by David Hanneken.

Main databases:

ABI/Inform Collection from ProQuest This link opens in a new window
- This link opens in a new window
Provides in-depth coverage of business conditions, trends, corporate strategies & tactics, management techniques, competitive and product information, plus a variety of other topics. Full text provided for 7,000+ publications. Mostly 1971 to present.
Includes: ABI/Inform Dateline, ABI/Inform Global, and ABI/Inform Trade & Industry.
Advertising Age from AdAge.com This link opens in a new window
- This link opens in a new window
VPN Required for Off Campus Access.
If above link does not work when on campus on wireless, use this link
Online access to the website of the trade magazine Advertising Age. Includes: current articles and an archive of older issues; and the AdAge DataCenter.
How to get to the complete Latest Issue (and Issues Archive):
1. Click on a library link to the AdAge.com website (to get to the subscription, fee-based content)
2. Scroll down the Adage homepage to the Latest Issue section (before the Data Center)
3. Click on "See the Entire date Print Edition" (below the highlighted articles)
4. To get to older issues: after getting to the current issue page, you will see the Issues Archive link.
WARC This link opens in a new window
WARC is an online portal for advertising. It includes: scholarly journals (e.g. JAR) and trade publications, case studies, best practice, evidence and insights from the world's leading brands.
Scholarly journal titles:
–  Forum for Advertising Research
–  International Journal of Advertising
–  International Journal of Market Research
–  International Journal of Mobile Marketing
–  Journal of Advertising Research
–  Journal of Advertising History

Off campus access methods (authentication)

Library Login: This method (a proxy server) is quick and easy, and requires no setup. Just login before clicking on library links to databases. But a few databases will not work with it, and it is less reliable when there is heavy internet traffic or a slow connection.
VPN (virtual private network): The VPN requires you to download an app onto both your cell phone and your computer. It is much more reliable during times of heavy internet traffic, and is well worth the necessary setup time. Outline of the steps required for the VPN:
1. Find detailed VPN instructions from ITS here. Click on "How do I start using GlobalProtect VPN and Duo?"
2. Register for Duo Mobile. Two ways to do that: via an email from ITS (helpdesk@marquette.edu; you can email and ask for "the VPN registration invitation email"); or if off-campus, via Office365.
3. Download the Duo Mobile app onto your cell phone. Allow push notifications for it.
4. Download the GlobalProtect app onto your computer.
5. Complete GlobalProtect setup on your computer. (See step 3 instructions under "How do I start Using GlobalProtect VPN and Duo?")

Information about using the VPN or library login
You must use one or the other in order to access library databases from off-campus. A few databases only work with the VPN.

Although the detailed instructions page refers you to Information Technology Services for help, at the Raynor Information Desk we can also help with some parts of the process. Give us a call at (414) 288-7556.