MARK 3001 - Intro to Marketing: Marketing mix

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About 'marketing mix'

Although there are four P's in the marketing mix (product, price, place, and promotion), the first one is what you are proposing, and is the creative part of the project.  Here are a couple things to read that may help you as you envision your new product.

Pricing

Below are a few things to read about this topic.

Finding pricing data:

For a sense of how prices can vary geographically, look at the book below.  Sorry, it's only in print ...

Place (distribution)

For information about the supply chain and distribution channels, you may have to rely on profiles and reports for the industry as a whole, rather than looking for specifics for your company.  Company-specific information is often proprietary, and not publicly available. That said, here are two databases that may have information ...

Promotions

What are these sources for?

 –  Use Redbooks.com to find out advertising expenditures and channels for your company and its competitors.
     Also what ad agency is doing the work ...
 –  Search in Advertising Age (a trade magazine) to find out whether the ad campaigns were noteworthy or not. 
 –  Search in Coloribus to find examples of ads for products from around the world.