ADVE 1400 - Advertising Principles: Home

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About this guide

This guide was written for Dr. Pokrywczynski's section of ADVE 1400 in spring 2021.

Getting started

Use these sources for getting started ... AdAge.com and PRWeek.com are the two big trade journal sites for your field, and have lots of current news.

WARC is a portal for the field of advertising, and again, has lots of current events, news, and much more (including case studies, best practice pieces, awards, and scholarly journals).

Reaching Gen Z - Marketing Playbook

On the AdAge website, look for their research reports on Gen Z.  For example:

To find this report:

  • Once on the website, click on Resources in the menu at the very top of the screen (tiny print unfortunately). 
  • Scroll down to the Research Reports section and click "View All Research Reports". 
  • Scroll forward a while to find this report and more.

Consumer profiles

"Consumer profiles" can be a variety of things.  Below are a couple of possibilities for them based on different criteria:  what they buy, where they live, and so on.