This guide was written for Dr. Kevin Thomas' fall 2020 ADPR 4750 course, Strategic Communication in a Culturally Diverse Marketplace. The class is working with the client Walnut Way, a non-profit in the Lindsay Heights neighborhood of Milwaukee.
Above all, try to make a trip to the Memorial Reserves Desk (2nd floor near the Bridge) and see the John Gurda book on Milwaukee's neighborhoods. He's a local historian, and his book is worth the effort. (Sadly, it is not available as an ebook.)