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In This Guide:

Google Analytics: Program Outline

Outline

Introduction
- About Marquette University and Library IT
- Useful Definitions
Search Console (formerly Webmaster Tools)
- Overview
- Tools
  - Crawl Errors
  - Search Analytics
  - Sitemaps
  - Removing URLs (indexing) from Google
  - Mobility Issues
  - HTML Improvements
- Impact
Google Universal Analytics
- Overview
  - Helpful Terms
- Data Organization
- Built-in Tools and Reports
- Extensions
- Our Experiments
Google Tag Manager
- Overview
  - Useful Definitions
- Page View Tracking
- Basic Cross Domain Tracking
- Tracking Non Website Clicks
- Custom Event Tracking
- Data Normalization with GTM
Lessons Learned

Last Updated: Jun 14, 2018 2:49 PM
URL: https://libguides.marquette.edu/ga-training
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