Google Analytics: Program Outline

Outline

  • Introduction
    • About Marquette University and Library IT
    • Useful Definitions
  • Search Console (formerly Webmaster Tools)
    • Overview
    • Tools
      • Crawl Errors
      • Search Analytics
      • Sitemaps
      • Removing URLs (indexing) from Google
      • Mobility Issues
      • HTML Improvements
    • Impact
  • Google Universal Analytics
    • Overview
      • Helpful Terms
    • Data Organization
    • Built-in Tools and Reports
    • Extensions
    • Our Experiments
  • Google Tag Manager
    • Overview
      • Useful Definitions
    • Page View Tracking
    • Basic Cross Domain Tracking
    • Tracking Non Website Clicks
    • Custom Event Tracking
    • Data Normalization with GTM
  • Lessons Learned