Advertising & Public Relations: Public Relations

Comprehensive, or 'meta', sites

All About Public Relations
by Steven L. Van Houk
Online Public Relations
by James L. Horton

Associations, trade organizations, etc.

Arthur W. Page Society
for senior PR executives
Council of Public Relations Firms
has case studies and other useful material under 'Resources'
Institute for Crisis Management
Really a consulting firm, but they have useful material on their site.
See their Annual Crisis Report, though you have to register for it.
Institute for Public Relations
A research and education organization
International Association of Business Communicators
Public Relations Society of America
Public Relations Student Society of America

Online publications

Below are links to the websites of various publications, where you may or may not be able to view all of the content. For a listing of the publications to which the MU Libraries subscribe, click here.

The Holmes Report
O'Dwyer's PR News
An important trade news source
PR Watch
Industry criticism newsletter.
Now online only, the 1993-2008 archives of the print magazine are available also.
PRWeek UK
PRWeek US
SpinWatch
A United Kingdom site roughly equivalent to PR Watch.

Directories

PR newswire sites

Video news releases (VNR's)

A VNR critique from SourceWatch.org
Focus on Video News Releases (VNR's)
A description from the Media Education Foundation.
Medialink
A major producer of VNRs.
MultiVu Case Studies
A sample of multi-channel news releases.

PR history

Museum of Public Relations
Interesting material about the founders of the PR industry and the development of the communication profession. Go to Resources for more content especially.